Search engine optimisation (SEO) is now a staple channel for online inbound marketing. Every business that considers its website and online presence important should consider investing in advertising agency SEO services.
The crux of SEO is simple: use best practice methodologies and tools to make sure your website is highly visible to its target audience. SEO does this through making your webpages appear at the top of search engine results pages. If your business is about management consulting, for instance, great SEO can make sure that if someone searches for keywords like “management consulting in Australia,” your company is one of the results that Google returns.
Google’s Think with Google research for the B2B buying process has shown that half of buyers are milennials, who almost always resort to technology in most of their needs. They also found that 71% of B2B researchers begin research with a generic search.