Editorial models must be versatile to have a lucrative career. An editorial look is one that grabs your attention. It is a look that you do not see everyday, or maybe have never seen. There are few rules that define what is editorial other than it needs to be striking. Someone who models editorial looks needs to be just as striking and unusual.
Your look has to be striking an unusual every time you go to a shoot. It is crucial to have a look that can change and morph with the makeup and the garments. It is not only the look that needs to change. There needs to be a vast vocabulary of expressions and poses achievable by a successful model. This is not an everyday look or fashion so the expectations go beyond average and typical. Versatility is the key to success.