Studies show that 82% of all consumers open emails from businesses on an annual basis. This statistic is living proof that you simply cannot afford to skimp out on your email marketing campaigns or treat them as second fiddle to your other efforts. If you have yet to truly invest in email blasts, doing so could greatly increase your revenue and visibility in a world filled with industry competition. With 44% of consumers making at least one purchase a year based on an email they received from a company, the proof is in the pudding. Email even beats out social media in the marketing department with more turnarounds on link clicks. From higher revenue to better brand recognition, investing in your email marketing campaigns now can mean a better tomorrow for your company, your staff and your future as a lucrative business.