Instagram Influencer Marketing Campaigns

Traditional social media marketing focuses on trying to reach large groups of people. Influencer marketing is a newer paradigm that instead tries to focus marketing activities on specific key individuals to better target potential leads. While you may not have thought of trying this type of campaign before, Instagram influencer marketing techniques are quickly becoming popular with businesses that need to reach a younger affluent demographic.

This kind of program works because it identifies Instagram users who have influence over potential leads rather than the leads themselves. Marketing campaigns like this then work on reaching these influential accounts. Some of the best schemes involve those who promote themselves as actual users who share testimonials. These posts can sometimes go viral if they’re geared toward the right Instagram group.

Perhaps most importantly, this type of marketing campaign costs very little. This means the ROI can be relatively high compared to most other advertising campaigns.