To choose a company name, it is advisable to comply with certain conditions and seek the assistance of executive coaching Sydney. It must be concise, easy to remember, easy to spell and express positive values. To make it even better, it would also be advisable that the name is related to your field and can be understood in several languages.
Some of those characteristics are not essential requirements. For example, sometimes a differentiation strategy using a long name may work. It all starts with your unique sales proposal. Do you remember when you defined your business model? At that time, you began raising your value proposition, taking into account your differentiation strategy. That is, what makes your product or service unique with respect to the competition.
Well, your brand strategy, and therefore the name of your company is part of your definition of the unique sales proposal.