The number of consumers using mobile apps is growing rapidly. When developing mobile app for retail, it’s important to note that the platform isn’t a mere extension of the firm’s site. It’s a channel through which consumers can quickly find whatever they want. With that in mind, there are a few features that work for most retailers:
What Consumers Expect
-Product Demos: Shoppers are often forced to visit stores to view products prior to purchasing. Offering a virtual product demo would however allow you to work around this. This can be placed on top of pictures of the item, it’s price and store availability. This way, consumers will be more inclined to buy.
-Customer Service: Integrating this into your mobile app would simplify the process of resolving queries from customers.
-Shopping List: This information would allow consumers identify what they need and create a list of products they’re interested in buying. Besides, you could prompt them to purchase the items at once or take just a few and save the others for later.
With experts eliminating all doubts about the importance of mobile, establishments of all sizes have started re-thinking their strategies. Developing an effective app is all about ensuring one builds a robust platform that engages a highly active customer base.