Good web design has become increasingly important, as just about everyone these days uses the Internet for research, shopping and entertainment. A well designed website means one that is easy to navigate, informative and easy to understand, and of course secure if it is handling financial or personal information. It is possible to design and run your own website, although there are also many companies who offer to design, run and host your site, ensuring that it does the job of attracting and keeping visitors. One of the most important factors of a well designed site is the use of SEO, or search engine optimization. This technique involves using carefully chosen keywords and key phrases, designed to increase traffic to a website. Increased traffic, a higher search engine ranking and a good design can make all the difference in the competitive online world.