YouTube is bigger than Facebook. It is bigger than Twitter. YouTube rivals Google in terms of traffic numbers. You cannot compare YouTube to TV. YouTube video content of only 30 days is more than the video content of 30 years of the major US TV networks.
Most of your potential customers usually visit YouTube on a daily basis. Therefore, your business should have a YouTube channel. You should upload high-quality videos to this channel. Reputable Austin video production companies usually produce professional videos. You should check out the portfolio of a video production company before contracting the company.
Some people visit YouTube in search of informative videos. On the other hand, there are those who usually look for entertaining videos. To succeed on YouTube, you need to identify your target market and understand it. You should give your audience what they want. If you do that, many people will subscribe to your channel.