If you have any kind of business, having some sort of Window Signage Australia is important. Without it, people will have a hard time finding your business or identifying which store front is yours. People have a short attention span and if they cannot find you quickly, or where they expect you to be, they will decide to go somewhere else and you will lose business. Of course, if you are not a business but a doctor or other service where they need to see you, it is different but you still want it to be obvious where you are. If your office is difficult to find, your clients will be upset when they find you and it may make for a difficult appointment. The signage doesn’t have to be anything fancy but something to indicate where you are located and where they can enter the building.