For most cell phone companies, the “rent land for a cell tower” option is the way to go. This is because land is expensive in urban areas where these companies operate. Buying a plot of land for every cell tower location might deplete your cash reserves. On the other hand, you can simply rent the land and save good money.
The great thing about the rent option is that you can get practically any location you need. Once you find an ideal spot for the cell tower, you discuss the deal with owners of the land. If you reach an agreement with them, you pay the rent and you can have your cell tower in place within a week or two. This is a win-win situation for both parties because it puts good money in the account of the landowner and saves the cell phone company a lot of cash.