Athletic knits for active wear are very performance oriented. It is sweat wicking and made with 4-way stretch. These features ensure the most comfort for the athlete in every imaginable situation. Another important feature of these fabrics is the visible design. Many of them are made in reflective colors so they can be worn at night for the early morning riser who wishes to run or perform other exercises outdoors in darker areas.
Athletic knit fabric is available in every country and many manufacturers select fabrics that represent a look known to their customers as a look unique to the brand. Sometimes it’s a particular color scheme or a fabric’s knit pattern. It could also simply be a logo that is consistently used on the pieces.
The process of developing a name and a following for your branded merchandise is repeated from fashion houses to athletic sportswear companies. Everyone wants repeat business and providing a consistent look and feel with the same performance capacity in a fabric is one of providing that consistency.