Digital transformation has become an important benchmark, one of the minimum requirements for any business reality that you want to keep online, with what customers and suppliers expect. However, any change will mean the need for new training.
All the protagonists of the evolution will have to learn the new information and make it their own in order to achieve the ambitious improvement. Forming company personnel always has a cost, but it is often more time and effort, than price. And even if it should involve a waste of economic resources, this cost will always be considered as an investment that will soon be amortized.
We must evaluate the considerable advantages that Marketing and Recruitment will bring to themselves and the company for which they work. Being always prepared and up-to-date makes you competitive and above all allows you to cover roles appropriate to your skills.
Companies benefit greatly from personal training, they tend to entrust them with complex and well-paid roles, responsibilities and recognition. This is why every worker should be concerned with his own training, always investing part of his time in learning and increasing its intellectual capital.
Training and competitiveness
They have to learn to use tools that, until a few decades ago, seemed like science fiction. They must operate professionally and competently using all the innovations made available by new technologies.
Economic capital and intellectual capital of companies. To compete with what the market and customers expect from companies, it is essential to find innovative, strategic and sustainable Marketing and Recruitment solutions from an economic point of view. This means that a company is of fundamental importance not only its economic capital, but also its intellectual capital.
What it means to have a strong intellectual capital, is easily understood by analyzing what are the factors that contribute to its construction. The intellectual capital of the company is made up of all the knowledge resources available to those who are part of it and the ability to create value through their use.
This capital therefore includes:
The company’s own knowledge base: the information related to the realization of the products or services we deal with, with the related internal methods and processes, the so-called know-how. The wealth of knowledge brought about by the skills and abilities of each individual employee.
The set of relationships internal and external to the company system, therefore employees, collaborators, suppliers, partners, customers, bodies etc. Intellectual capital is so important that it becomes necessary to build a business model based on competence, which uses training as an added value.