This is the email era. Almost everyone has an email address. There are over a billion email addresses in the world. The leading email companies are Gmail and Yahoo.
The age of selling through TV and radio is gone. This is the age where people sell digitally using email messages and pay per click advertisements. The digital era opens a new window for maximizing sales. You can reach a wider market. You can sell to people in different countries. With email, there is no need physical presence. You simply sell virtually.
This is the era where people spend a lot of time checking their emails. This offers entrepreneurs selling opportunities. Email marketing services help businesses to sell through email. Digital selling is not as easy as it sounds. You need the right content and designs. A good service provider will help you with these.
One of the easiest ways that you can use to send bulk mails is through the use of software. There are many email marketing for small businesses programs which have been created to send emails automatically. In case you need customized emails for your clients, you can purchase a ready-made package and then modify it to suit your needs and preferences. However, when using email sending software, it is important to ensure that your emails are impressive and authoritative. Failure to do this means that your mails won’t command the attention of your consumers. You should also ensure that your mailing lists are updated on a regular basis to ensure that you are not sending mails to inactive recipients. Remember, sending mails to email addresses that are no longer in use does not make any business sense; it only impact negatively your marketing campaigns.
Studies show that 82% of all consumers open emails from businesses on an annual basis. This statistic is living proof that you simply cannot afford to skimp out on your email marketing campaigns or treat them as second fiddle to your other efforts. If you have yet to truly invest in email blasts, doing so could greatly increase your revenue and visibility in a world filled with industry competition. With 44% of consumers making at least one purchase a year based on an email they received from a company, the proof is in the pudding. Email even beats out social media in the marketing department with more turnarounds on link clicks. From higher revenue to better brand recognition, investing in your email marketing campaigns now can mean a better tomorrow for your company, your staff and your future as a lucrative business.
Nothing is more frustrating than spending a lot of time, effort, and money in building a large mailing list, only to have poor open rates and abysmal click-through or purchase rates. As many marketers can tell you, the magic is not in the numbers, but in the engagement. Here are two steps to creating an email list that responds.
1. Get to know your subscribers.
First, run a couple of surveys and do some demographic research to learn more about who is subscribed to your list and why. Clues can be found on social media, in message boards, and even in your own opt-in offer pages.
2. Tailor your content.
Once you have a clearer picture of who your subscribers are, you can tailor your email marketing efforts to them through content that is tailored to them. Remember to make it help content – not just salesy content.