Not all businesses are invested into long-term business strategy solutions. In fact, the majority are busy handling routine management, finance, and communications problems. Such micromanagement consumes too much time and doesn’t do much good for a company. A company that wants to reach the next level should develop long-term goals and strategies.

This process typically starts with taking a hard look at the financials, finding out how many of the projected goals were realized, and gauge customer satisfaction. While analysis and data are sound ways to approach strategy, they do not allow for many creative, lateral thinking patterns. For instance, if customers are asked what they want, they’d certainly not be creative with their requirements. They would only want a better version of something that already exists.

To build and grow a business, it’s important to know what you believe is right and back your creative ideas. That is how Apple came up with the iPhone and Samsung launched the “phablet” Galaxy Note.