The term influencer engagement plan is a bit of a misnomer. Although it’s an important concept, it takes away from the true nature of the activity. There is a better way to look at it.
Simply put, you’re approaching another human being, a person. This person has got the trust and attention of a group you’re interested. It’s similar to how you might be with your friends and family.You may be the contact someone may need in order to sell or promote something. What is the most important thing that would get you on board?
The answer is simple. You want to help and protect those you care aboinfluencut. It’s the same with the so-called influencers. So what you really need is a way to show them that you care. Base your plan around that and you’re sure to be rewarded with access.