A conversion copywriter is a writer specializing specifically in creating content that makes people want to buy. Copywriting can refer to many different types of content, especially online, but as opposed to focusing mostly on informing.
This is sometimes referred to as sales writing, and there are many times where basic web content is misquoted as being “copywriting” by businesses or individuals who simply don’t know any better, the truth is that anyone using it as a term other than sales has it wrong. While most copywriting now is done online with short and long form sales letters, they used to be used for mailers, post cards, and the type of in print sales letters that would actually be mailed to individual people.
This type of writing looks for one thing: converting readers into buyers. Turning browsers into customers. That is what these writers are all about.
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