LinkedIn is a corporate network. Experts will not tire of repeating it because this premise should be the basis of all your efforts on the platform. It’s true that most of the users of LinkedIn probably also use Facebook and Twitter, but assume that you can address them the same way anywhere is a mistake: after all, users visit the various social media with very different intentions, including Generating Leads Through LinkedIn.
While on Facebook, Instagram or Pinterest the utmost importance is given to private interests, the behavior of LinkedIn users is motivated exclusively by professional reasons. For this reason we can use the network for completely different purposes that in other social media contexts would be irrelevant: B2B marketing and recruiting work much better on a corporate network because users do not seek entertainment but rather an added professional value.
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