Email tracking is primarily used to monitor sent emails and show whether they have been opened. It helps the mail sender to know if the recipient received the email and at what time the mail was read. The mail tracking system when will notify the sender on the following things:
• Browser capabilities
• Relative cookies
• Time, the date the mail was opened and read
• Device type identifier
• Screen resolution
• Operating system and version Client-side IP address
By email senders reviewing the tracking reports, they can as such implement their own A/B testing on content and mail subject lines aimed at checking variations that give the best and intended results. Besides, senders can classify mail categories helping them categorize prospects, for instance, tag and lists.
Mail Tracking System is necessary for any business to implement based on its benefits.
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