An effective and successful business has branded content that’s consistent. If you’re not sure what this means, it’s pretty simple: all your messaging has to match. The content you have on your website has to be consistent with what you put out on your social media pages. You want current and potential customers to recognize you immediately, and you can’t do that if you’re not effectively branding everything your company puts out.
Keep your brand in mind during all of your marketing endeavors and your sales process. Make sure that brand is consistent in the materials you print and the speeches you make. If you’re not acting consistently, people will have a hard time identifying you with the work you do.
Branding does not have to be complicated. But it must be consistent if you want to deliver the right message to the right audience.