Promotional items remain a popular choice for businesses to distribute. Although they’re often seen as a tired concept, people still love to receive such items. Branded lanyards work as the perfect promotional gift during an event. Many events require attendees to wear a lanyard anyways. Therefore, event promoters can take care of both practical tasks and promotion at once. Lanyards are a cost-effective solution for easy advertising.
For that reason, events of all sizes can accommodate lanyards with customized branding. Event promoters can market themselves, or they can sell the branding opportunity to other businesses. Both solutions generate profit and word of mouth. In the end, high quality promo items matter to consumers and potential clients. Nobody complains about receiving free items, and a lanyard can be used long after a given event has run its course and come to an end.