People increasingly search for legal services online. Search engine optimization (SEO) is the use of various strategies and techniques to improve a website’s ranking in search results. Local SEO for lawyers refers to the fact that Google increasingly ranks sites higher that are local to the searcher. Here are some methods to improve website rankings based on local search ranking factors:
• Relevance – lawyers should include as much information in their listing so that searcher’s intent can be matched with the services they provide.
• Distance – Google uses a searcher’s proximity to a business address to rank sites; lawyers should include office address location details.
• Prominence – how well known the lawyer’s business is in the area will affect search rankings.
• Video and Pictures – sites that have multimedia content rank more highly than those without in local searches.