Sales engagement platforms are software solutions that help sales teams manage customer relationships and interact with potential customers. These platforms provide a central place for salespeople to store customer data, track customer interactions, and measure sales performance. In addition, sales engagement platforms often include email tracking, lead management, and contact management.
Small businesses or enterprise companies can use these engagement platforms. They are often used in conjunction with customer relationship management (CRM) software to give sales teams a complete view of their customers. When choosing a sales engagement platform, it is important to consider your team’s needs and the most important features to you.
When choosing a sales engagement platform, it is important to consider your team’s needs and the most important features to you.
Some of the key features to look for in a sales engagement platform include:
- Email tracking – This feature allows salespeople to see when their emails are opened and how often they are read. This can help determine whether or not a potential customer is interested in what you are selling.
- Lead management – This feature helps salespeople keep track of their leads and follow up with them on time. It can also help sales teams prioritize their leads based on budget and buying cycle factors.