Representatives of today’s professional modelling agency have to be ready to adjust to a wide variety of trends. Fitness models, for instance, have become popular in the last few years. These models work to project a healthy and toned physique, which has meant they’ve always been in demand by certain types of companies that are involved with magazine advertising. However, they’ve long been considered part of a secondary market that somehow isn’t as glamorous as the market for certain types of fashion.
Likewise, commercial print and on-camera models that promote certain types of products were always looked at as being interchangeable. None of this is true anymore. Agencies today are working to promote all of their talent, which means that heretofore unseen levels of professionalism are present at all levels.
This also means that agencies are always on the lookout for new talent even in less traditional segments of the industry.
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