New technologies can re-energize commerce, placing the digital experience at the heart of the consumer experience. It’s about modernizing the in-store shopping experience with digital technology.
Reinventing the journey in-store is also a major challenge for retail, especially for shopping centers. Enriching the in-store experience with technologies, such as Augmented Reality (AR) and Virtual Reality (VR) benefits both customers and retailers. The number of products presented are increasing. On the other hand, fitting rooms and mirrors are changing while consumer experiences are getting richer.
By arming themselves with digital devices, both marketing and entertainment, Southpoint Shopping Mall retailers are pushing the limits of the product and the physical space. They capture the consumer’s attention more during his buying journey.
Digital signage solutions for retail are becoming a must-have for the customer experience, offering an immersive, entertaining and fun experience. With the new technologies, the point of sale seems ready to become a place of convergence of experiences, a privileged space where customers and brands connect to communicate both physically and virtually.
Converging the real and virtual to support our customers in the digitalisation of businesses is vital for technology firms. Tags can help guide visitors to the stores they are looking for, and provide them with personalized advertising information throughout their purchase journey.
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