With the premise that the causes of a high bounce rate are not always and only related to site speed, a site that loads slowly will most likely also have a high rebound frequency. A high rebound rate is therefore an indirect indicator of a poor or slow website and informs Google that the service offered by that site is not of quality. The greater the frequency of rebound the greater the negative impact on the ranking of the site on the search engine.
If among the first search results we placed slow websites to load what would be the quality of the service offered by the search engine? Google puts users before anything else and gives more weight to certain factors that are directly related to the optimization of their website; in addition to the loading speed we also find the number of pages visited by each user as shown by LinkedIn Campaigns.
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