Good Good is a food company that was established in 2015 by three friends from Iceland that wanted to address dietary issues in modern lifestyles. They had friends suffering from diabetes and were concerned with the large amount of sugar that was present in foods in people’s diets. They quickly realized that most people were not ready or willing to change their diet or make radical lifestyle changes to address this issue. Healthier options were either unavailable, they saw, or consumers simply didn’t like their taste.
Good Good jam products are an attempt to satisfy people’s cravings for sweet spreads that do not compromise on taste and that have health benefits. After researching natural sweeteners and beginning with natural table sweetener products the company founded the company and made other sweet spreads as well as jam and began manufacturing nutrition bars as well. They offer simple products that contain authentic ingredients with natural sweeteners and guarantee they do not contain any added sugars.