Call tracking for sales is a must. Every business owner should invest in call tracking software and start measuring return on investment, call length, cost per call, heaviest call times, and so on. It is the best thermometer to understand how effective your sales department is.
One of the most important aspects of call tracking is the possibility to record the conversation between the sales department and the customers. This is very effective in using good examples from high-performance sales agents and finding out what could be improved in those employees who lack in performance. It is also very effective as an instrument of quality control, since you can know first-hand what happens during a conversation and work to improve weaknesses. Simple elements such as phone etiquette can easily be overlooked.
Another element that can be monitored is call length. Sometimes a call is cut short, or if it takes too long. Statistics are your best friend.
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