The use of mobile phones continue to increase which means more revenues are up for grabs. On the other hand, the competition between carriers is also heating up. These companies are pressured to improve their coverage so that their subscribers will keep using their services instead of shifting to another carrier.
All the players are trying to enhance their tower leasing strategies to meet customer demands while keeping operational costs reasonable. Cell tower land lease rates can be high, after all. In 2018, the average lease in the US was pegged at $1,223 per month. Companies have thousands of lease agreements so they are paying millions of dollars in total.
For landowners, this can be a lucrative arrangement. Their can lease their properties to get monthly payments without much effort. As expected, the lease rate is higher in metropolitan places like New York, Los Angeles, Washington DC, and Dallas compared to rural areas with lower population densities.