The fashion industry is all about image. Every photograph that comes out in the press is heavily scrutinized by magazine editors before they face even harsher criticism from the outside. These often go through the hands of capable fashion retouching Los Angeles veterans to eliminate perceived flaws and improve visual interest. The images must also be in line with current trends. Most importantly, these need to be technically sound.
Novices tend to use almost every trick in the book to beautify an image. Veterans know exactly when to hold back to prevent an image from looking overprocessed. Some edits are acceptable while others are not. The essence of the model should remain while allowing the product — the dress, the makeup, the accessory — to shine. The colors should be true to life and not too pale nor overly saturated. The images should be aspirational without becoming unrealistic.
