There are three key components to an assessing the business environment. First, it is important to review the external environment within which the organisation currently operates. It is also important to focus on the current core and distinctive competencies that exist within the organisation for it to be competitive and serve customer needs.
Third, you should consider the current state of strategic alignment between the needs of external stakeholders and the competency of the organisation to meet these needs. When analyse the external environment, there is a need to identify the organisation’s key competitors, suppliers and customers.
The business coach Australia helps entrepreneurs consider how the current and emerging external forces may affect the organisation. In any assessment of strategic alignment, there is a need to identify customer external stakeholders and their needs. A strategic assessment is a powerful process, particularly if it is done at the right level of detail.
