Fashion photography retouching in LA is no more predominant than it is in the rest of the fashion world. Retouching is a technique that has its purpose. No fashion model is perfect. For that matter, no photographer is perfect. A light handed touch up in a photo has nothing to do with all the bad publicity garnered by people who dramatically alter their physical appearance via retouching. It is a process that can be used to enhance a photo in an honest way.

Lighting is something that can be difficult to get right and a retouch can fix the flaws made with challenging lighting. Shadows can easily create illusions that look like flaws. Artificial lighting can have a tendency to skew the actual color of both skin and clothing. A retouch can restore colors back to their original hues. Retouching isn’t always about deception.