Conversational display ads are a unique, relatively new way of advertising that more and more businesses are exploring. These ads are meant to stand out, and also reel people in to engage with them.
Performance with these ads will really rely on how good the brand is, and how great the conversational assistant is for the brand. Many people are used to interacting with chatbots these days, but there are some who will quickly go another way instead of dealing with them.
Advertisers will definitely need to toe the line between interacting, and just being annoying. It is something many businesses face each day.
For the most part, advertisers are definitely looking at it a bit more, and it will be interesting to see how much consumers will engage with them. They are a bit different than the norm, but it is definitely worth testing out and seeing how many people will contact a brand.
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