Pricing your photography services matters a lot. As a cosmetics photography Los Angeles expert, if you charge unsustainably, you set a precedent for your clients to begin thinking about paying you unsustainable rates. There are a few factors you need to consider when it comes to pricing your photography business right.
To begin with, where your photography business is located will have significant impact on how much you charge. If you are living in a large metropolitan area with plenty of potential clients, you can charge higher. On the flip side, if you are living in a sparsely populated rural area, you may not charge higher prices that you could charge in a big city.
Lastly, you need to understand your perceived value. It may feel wise to lower your prices to be seen as more affordable in your market, but if the prices are too low, some clients may begin to wonder about what could be ‘wrong’ with your services or whether your services are high quality.
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