LinkedIn is the most popular platform used by professionals from around the world. It is the first port of call for job seekers, employees and employers. The website provides useful marketing opportunities. It can be intimidating at first because there are several ways to market and promote through this platform. Different types of ad options are available from LinkedIn. You can use pay per click and other techniques for your LinkedIn campaigns.
Before you can run your campaign on LinkedIn, you have to first set up your LinkedIn account for advertising. Create your ad section and build your ad. Click the “Create Ad” link on top right of your dashboard to start the process of creating your ad campaign. Once you have created your LinkedIn Campaign account, you can enter your company page address. Visit the member dashboard and provide your billing information. You will be charged only after your campaign goes live. LinkedIn will charge you periodically based on the user engagements and clicks.