Generally, on LinkedIn it is possible to distinguish between two types of adverts: Content Marketing and advertisements. The first category includes sponsored content and Sponsored InMail messages. The latter includes the three ad formats, text ads (Text Ads), display ads (Display Ads) and dynamic announcements (Dynamic Ads). Each of these has its own specific focus, reason why they should be used in a targeted manner based on your target and only after careful evaluation.
LinkedIn offers you a total of 5 different ways to set up marketing campaigns on the platform. Moreover, through the company profile and the update section you can already count on marketing channels that can be used for free. However, before you start using LinkedIn ads, you should already have a content strategy available on both channels. So during the planning of your Content Marketing, stop and think about LinkedIn Training Companies.
