Dynamic Ads cannot be reserved simply through the Campaign Manager: if you wish to acquire this special advertising format, then you must contact the sales team through the LinkedIn Marketing Solutions page, in order to receive advice based on your needs and related offers as shown in Online LinkedIn Classes.
Dynamic ads are aimed directly at users: what you need to do is to indicate a specific target to which your advertising is targeted. Dynamic Ads with their format are highly personalized. Both the name of the users and their profile picture appear in the advertisement, thus ensuring both the relevance and the personal approach. A call to action has the effect of stimulating the reaction of users, for example by leading them to click on a link.
The rest remains as explained above: establish the target audience and your budget. Even with LinkedIn text ads you can choose between Cost per Click and Cost per Impression. Based on this decision, define your purpose for this marketing action: more visibility or more clicks?
LinkedIn Display Ads
The ad is shown in the upper right sector in the form of a relatively large image. In this way it is easily distinguishable from the rest of the content of the website, such as text ads, but is easily recognizable by users as real advertisements.
This brings with it advantages and disadvantages: for example that in theory it is very difficult not to notice advertisements in the form of banners, but on the other hand we have become so used to this advertising format in recent years that many people tend not to pay attention to it, without even realizing it.
Because of the auction model, it is not easy to determine how much an ad actually costs: basically, you determine how much you want to spend on LinkedIn ads. However there is a minimum bid, a recommended offer and a minimum budget. The size of the target also influences the minimum bid as shown in Online LinkedIn Classes.
To achieve an appropriate framework for comparison, we have targeted all LinkedIn users in and around Berlin, the European capital of start-ups and online marketing. In order to check if your LinkedIn ads achieve the desired results, you should constantly check the effectiveness of your advertising. For this purpose, the Campaign Administrator offers you important reference numbers, for all campaigns and for individual announcements.
The data are represented both in tabular format and through the use of a graph. Furthermore, you can clearly use measurement data obtained from LinkedIn. For example, if you use Google Analytics or another web analytics tool, you can see if the traffic from LinkedIn on your page has increased or not.