Initially, LinkedIn was a platform to connect employers and employees but that has changed. Today, LinkedIn is a business-oriented social networking platform that helps businesses to connect with clients, associates and colleagues as well as increase visibility. Individuals can also use LinkedIn for personal and career development. For individuals looking to develop their career, LinkedIn allows them to connect with organizations and professionals in their industry and thus, stay up-to-date with industry trends and share ideas with other professionals in the industry.
Businesses use LinkedIn to increase visibility for their products, services, corporate goals and brand. Businesses can also LinkedIn to keep track of the industry as well other organizations in the same industry. An organization can also use the platform to tell its story and thus, create an emotional connection with potential customers. However, although how to use LinkedIn depends on your objectives and goals, you must grow your network and remain active to enjoy greater benefits.
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