It has become common practice for companies to send corporate gifts during the holiday season. One of the most common ideas happen to be corporate gift baskets. Some might feel like one size fits all when it comes to this gift, but there is still quite a bit of research that should be done beforehand.
It is important to figure out just how much to spend. There are some gift baskets out there that can run just about $10 or even less. Obviously, this gesture might not mean much if two businesses worth millions of dollars are exchanging gifts. It is important to know just what type of budget there is.
Another thing to consider is how many people will be enjoying something from these corporate gift baskets. If the intention is to basically just send a gift basket to the CEO and they then share it with a couple other people, a basket doesn’t have to be big. However, a corporate basket shared with dozens of others needs to be appropriately sized.