In the not so distant past, businesses would hire people to stand outside company premises and vocally entreat customers to enter on promise of discounts and other bargains. Since then, advertising has grown in leaps and bounds. Today we speak of fliers, advertising flags and banners as effective ways to promote a brand. But it’s not just about pitching them haphazardly, you ought to have a plan.
Outside The Store: NEVER!
Many businesses place their advertising flags just outside their premises. This must be avoided at all costs. Your aim should be to break new ground and reach out to people who aren’t already in the nearby vicinity.
Traffic Intersections
Place your flags and banners at traffic intersections 2-3 kilometres away from your business premises. The secret though is to follow that up with arrow directions leading right to your doorstep.
Flags and banners work like magic but it’s all about coming up with brilliant placement ideas.
