Social Media Analytics are a great way for business owners to track their influence and productivity. Analytics on social media accounts allow you to see how many people you reach, what number of people click on your posts, and many other things that are important to marketing a business.
Social media has become a key part of marketing for most companies and brands. Using social media analytics can help you make decisions. For example, if you are trying to decide between two different products and you can only invest in promoting one then you can use social media analytics to give you an idea what item is more popular with your customer base. By running a sample test where you post to potential promotions you’ll be able to determine through analytics which one of the promotions is more popular with your customer base.