For successful businesses, when the question of whether or not to expand arises, market research services are essential. Savvy company owners never open new locations without first obtaining a clear understanding of exactly what they’re getting into. This allows these professionals to make highly informed and data-driven decisions. As a result, they’re unlikely to experience unpleasant and financially detrimental surprises. For instance, a small-sized coffee shop should never open a new location in any area that is already inundated with cafes and other like businesses. After all, there are only so many cups of coffee that can be purchased over the course of a single day, and in any given area. When there is more supply available then there is service demand, businesses that have only recently entered the market will often suffer the most. Performing diligent research ahead of investing in any expansion-related efforts is key to avoiding problems like this one.