We live in a highly visual society. Thanks to technological advancements, including the explosion of social media, people today respond to visual stimuli more than ever before. We see evidence of this with the growth of video and image marketing online. This change in consumption habits has significantly impacted the way businesses communicate with their audiences and has made art direction and design professionals an increasingly more important part of the marketing team.
The design and art direction component of a business’ marketing efforts are key. When done properly, the business, its products, and services become immediately recognisable by consumers. There is a cohesive brand identity resulting from carefully thought-out and executed designs. These designs will tell the consumer what it is they can expect from purchasing and using the products and services being promoted. As such, art directors and designers would do well to create designs that are in line with the company goals.
