It’s easier than ever creating your own logo, with the variety of software and design programs available. Although anyone can do this and you don’t have to be a graphic designer, there are some things to keep in mind. Think of some well known logos and you’ll realize that the best ones are simple, yet effective and memorable. Many good logos incorporate a visual joke or a play on words, although this shouldn’t be too complicated or confusing. It’s okay to use color and different fonts in your design, but again not overly complicated is the key. A logo that includes some of your contact information, such as website, name or address is also a good idea. A good logo is also versatile and scaleable, meaning it can be used on everything from business cards to t shirts and printed advertising.
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