Even though LinkedIn campaigns are a little bit more on the expensive side, they give you much better targeting options when being compared to any other digital marketing platform. Good campaign management is crucial in order to run profitable PPC ads.
You can offer LinkedIn ads in many different languages. Each of your campaigns can have upwards of 15 ad variations. Each ad has a 25 character headline, a 75 character brief description, and a link to your landing page. You can also include a 50 pixel square image to increase your ads visibility, and that is highly recommended. You can also have 3 different ad units: square, long, and tall.
The main metrics you should use to measure your campaign success is the CTR, click through rate, which is the ratio of clicks ad impressions. This should average around 0.025% for successful campaigns.
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