Forex (FX) white label refers to application software that provides a foreign exchange trading system and associated functions. The term ‘white label’ means that the product can be labelled the purchaser’s brand.
The manufacturer produces FX white label software for sale to third parties and does not need to undertake marketing to sell it to foreign exchange traders. The purchaser receives a full foreign exchange trading platform that they can sell to their clients. The manufacturer can customize the product to the purchaser’s needs such as including their name and other identifying details.
Both the manufacturer and purchaser benefit from this arrangement: the manufacturer focuses on the technical aspects of the product and undertakes software development while the purchaser focuses on marketing and selling the software to their existing or new clients as if they created it but without having to enter the software development business.