The use of 360 product photography has increased in the past few years. Consumers are looking for more ways to get a better look and feel for the items that they are buying online and sellers are happy to provide these to them. With 360, viewers can inspect the piece from every angle just like they would in a store.
This bridges the gap between physical and virtual stores even more. This is essential as more people migrate towards buying products online due to the pandemic. Not everything can be conveyed adequately with static pictures. This kind of photography reduces the need for people to ask questions. They are less likely to get disappointed upon delivery since they’ll know exactly what they’re buying.
In time, this is likely to be a standard that consumers will look for in a product page. If you don’t have this, then you lower your chances of making a sale.