Operating an online store instead of a brick-and-mortar establishment means you rarely get to see your customers. As a result, you’re often left guessing what areas will need improving as you move forward. This is where e-commerce analytics come into the picture — they basically act as your eyes and ears in this virtual landscape.
The Role of Analytics
In a world where time is of the essence, analytics can help you:
-Get a clear vision of your strengths and weaknesses
-Spot key metrics and make decisions that have a higher impact
-Track your actions within the right context and their consequences
Now that you understand the need to conduct a Shopify Analysis regularly, your next step is to consolidate all your data into a single platform. This means investing in a marketing analytics dashboard, a tool without which you run the risk of being rendered obsolete.
