LinkedIn over the years has been through numerous transformations. It has become the first platform professionals visit when they want to network with the recruiters, employers, companies and other professionals. Presence of so many professionals from all industries presents a unique marketing opportunity to the B2B marketers. It is important to use effective strategies tailor-made for this platform. Marketing B2B LinkedIn campaigns must be devised with the help of professionals specializing in the marketing field.
Do not let your LinkedIn page become a copy of your website. Your main focus should be on making it a lead generation page. Try to build connections and engage with other users. Use attractive and engaging copy to stand out from your competitors. Pay attention to your banner image which is the first thing your prospects will see. It should be visually pleasing and have a catchy call to action term. Build leadership status in your industry by sharing and distributing relevant contents like blog posts, infographics and other types of contents. Update your feed regularly.