In order to get just the right look and feel, many people invest in custom bed heads so that they are really satisfied. It might seem like a bit of an overkill for some, but it is going to make a bedroom look that much better and more comfortable as well.
For some people, the look is the main reason why they are going with a custom option. It is going to match the rest of the room, and it might be made of a certain type of material as well.
For others, they might have a different size for their bed, and therefore they need true customization so they can take advantage. It can be a very frustrating experience to try to shop for an alternative online. It just makes no sense, and that is why people will turn to a customized option instead.