What Is Lead Generation Software?

Leads for potential customers are difficult to find but using software that is designed specifically to capture these leads can help simplify the process. A lead generation software platform enables users to automatically find and generate leads from specific channels on the internet that can then be routed to sales or marketing teams for further development.

The software can generate leads from a variety of sources including email, social media, landing pages, and others. Some software is focused on a particular channel, such as landing pages, for example, while others provide an overall lead generation and marketing automation solution. The best examples of this type of software enable users to generate and convert (high quality) leads from a range of channels, get higher conversion rates, expand their customer base, and boost sales and revenue. Evaluating the software available will determine the best approach for specific lead generation requirements.